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Learning Tracks: Marketing

Help Your Patients Promote Your Practice: Making the Most of Internal Marketing | Misty Absher Clark

Effective, affordable internal marketing doesn’t have to be complicated. Simply create a WOW experience for all your patients—and then motivate them to share those experiences with friends, colleagues, and family members. Of course that’s easier said than done. Not all patients have the inclination or the confidence to recommend a trusted dentist to their closest friends. This course will show you how to get even your most timid patients to shout your praises from the rooftops. You’ll learn:

• Exactly what it takes to create the kind of WOW experience your patients will be motivated to share
• Proven, successful internal marketing strategies you can use to promote your services
• New ways to leverage speaking engagements and community events to showcase your practice

Empower Your Practice with Social Media | Jason Lipscomb, DDS

Why spend thousands on marketing and search engine optimization (SEO) when you can do it yourself? Attend this course to learn how you can use social media to present yourself as a local expert and grow your practice—all in as little as ten minutes a day. You’ll also explore many of the social media secrets Fortune 500 companies use every day, including specific new skills and techniques you can use to:

• Get your practice noticed on all the major search engines
• Establish a strong presence on Facebook and turn this leading social media site into a powerful business marketing tool
• Explore how Twitter works and how it can take your practice to the next level
• Use blogs to increase your visibility and enhance your reputation
• Take advantage of little-known social media secrets, like how to use YouTube and social bookmarking techniques to increase your exposure